Bojangles is a unique account because they collaborate with our agency in multiple different ways. Bojangles’ target audiences are Hispanics and African Americans based on several market tests completed by AC&M Group. In all the marketing we do for Bojangles, we always preach its portability, convenience, great value, and the fact that there is something for everyone!
BOJANGLES
IT'S BO TIME!
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IT'S BO TIME! ⋆
Digital Marketing
Throughout the year, AC&M produces several digital assets for upcoming Bojangles promos to then be routed in the form of an ad. We look through the promo calendar for the year and decide which proms will most appeal to our audiences.
Radio Production
AC&M works with special voice talent to produce and record :15 and :30 second radio spots for African American and Hispanic radio stations. Once the spots have been recorded, we send the traffic instructions to our partners and they ensure the flight goes live on time!
Creative Concepting
While we mainly are handling day to day asks, we always keep in mind general multicultural planning, initiatives, and concepts we can incorporate in the coming years. Every year around Q3/Q4 we compile concepts we can implement for Bojangles to appeal to their target audience.
